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	<title>Pop Psychology For Beautiful People™ &#187; Media</title>
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	<link>http://www.aarondarc.com.au/poppsychology</link>
	<description>By Aaron Darc</description>
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		<title>WHEN PRODUCTS GO BAD</title>
		<link>http://www.aarondarc.com.au/poppsychology/2010/08/when-products-go-bad/</link>
		<comments>http://www.aarondarc.com.au/poppsychology/2010/08/when-products-go-bad/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 14:21:27 +0000</pubDate>
		<dc:creator>Aaron Darc</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[crime]]></category>
		<category><![CDATA[sexual assault]]></category>

		<guid isPermaLink="false">http://www.aarondarc.com.au/poppsychology/?p=490</guid>
		<description><![CDATA[&#8220;Mathew Newton should know better,&#8221; said one angry forum fiend. But should we? Well, here we go. Another month, another celebrity domestic violence scandal &#8211; albeit one with considerable déjà vu. I guess this means we’ll forget about Mel Gibson now, until the next time he flips his lid? Or will these two take turns? <a href="http://www.aarondarc.com.au/poppsychology/2010/08/when-products-go-bad/" class="more-link">More &#62;</a>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #f60383;"><span style="color: #f60383;">&#8220;Mathew Newton should know better,&#8221; said one angry forum fiend. But should </span><em><span style="color: #f60383;">we?</span><a href="http://www.aarondarc.com.au/poppsychology/wp-content/uploads/2010/08/newtown1.png"><img class="alignright size-full wp-image-507" title="newtown" src="http://www.aarondarc.com.au/poppsychology/wp-content/uploads/2010/08/newtown1.png" alt="" width="210" height="276" /></a></em></span></p>
<p>Well, here we go. Another month, another celebrity domestic violence scandal &#8211; albeit one with considerable déjà vu. I guess this means we’ll forget about Mel Gibson now, until the next time he flips his lid? Or will these two take turns? It’s this cycle that is the shocker in these situations – that we have, after all, seen it all before. Mathew Newton is a damaged man with a violent streak – well, what a surprise! And don’t get me wrong, it’s worth our repulsion to domestic violence against women to be a part of this, absolutely. But let’s stop for a moment, and also take a look at the other aspects such situations allow us to see, in some rather startling shades of very dark truths. There is more to this than meets the single-track minds of the consumer public, or their obliviousness to network TV factories. There is much more damage to be seen, here, than just that of a troubled boy who has been poisoned, like so many before him, by the silver coating on the spoon of his nurture.</p>
<p><span id="more-490"></span></p>
<p>First, there is our legal system. To behold its ability to be seduced by celebrity really is an intense thing to consider &#8211; not only in what it says about that system, but the society as a whole that it is a part of. That’s where this celebrity culture has got to – our legal system. I mean, really,<em> hello</em>. It’s not just that Newton walked, scott free, from pleading guilty – <em>guilty </em>– to physically assaulting Brooke Sachwell… it’s how.</p>
<p>Newton – and his influence, and, naturally, his family’s money – assembled more than just a clever legal team. First, he assembled the stars. Bert and Patti &#8211; those lovable icons of our living rooms &#8211; are now busy conducting a range of publicity interviews, and they are, they assure us, very sorry for their son&#8217;s illness. But why, then, instead of getting him proper help, did they only help simply in getting their son off charges he was, by his own admission, guilty of? One by one, friends and industry colleagues – none with a vested agenda, heavens no – were rolled out to tell us what a lovely boy Newton is, how he had seen the light, even how much he adored women. Such a compelling character portrait must have been assembled that it led the presiding male judge, Joseph Moore, to declare to official records that he’d been convinced Newton was a man with “the utmost respect for women”, and that – my favourite – he believed he was – wait for it – “a gentleman”. Grasp that, for a moment. Newton had managed to have some of the allegations dropped, as it was &#8211; but he at least admitted to pushing her to the ground, weighting himself on her; then, when she freed herself and begged him to stop, <em>he punched her</em> and <em>threw her into the wall</em>. Then, he &#8220;consistently stalked and intimidated her. &#8221; The judge acknowledged that he had admitted this was what had happened&#8230; and then, called him “a <em>gentleman</em>.” What a wonderful message to send to victims of domestic violence!</p>
<p>And sure, stars get access to great psychiatrists. In fact, the stars have their very own – a top tier of savvy mental health entrepreneurs who tend to the celebrity world’s needs for big dollars, and who are always handy, come the odd court case, should any of them fall to the strange impact upon ego and behaviour that is being famous. Newton’s shrink declared that he – in just mere months, without any intensive treatment – had achieved “real rehabilitation”, and that he had only committed the acts because of an acute attack of his “full blown depressive disorder”, and should not only be free of blame, but seen as having no risk of re-offending. Never mind that depressive disorder very rarely involves violent behaviour (except unto themselves) – although alcoholism would have seemed a more obvious condition to focus the act around (as many have done in the court system, over the years – including our Mel), the trend of late has seen depression and bipolar as the public relations choices du jour – for the decision would not merely have been one for the courts, but a portrait very knowingly tinted with deliberate public relations requirements. Cocaine is always conveniently left out of the mix, for obvious reasons (the public can hardly empathise with that); but now, it turns out that we don’t feel as sorry for alcoholics as we do for those who are pathologically sad – the bizarre redemption of Andrew Johns (who has now blamed everything, from drug abuse to various aggressions, on his bipolar) has paved the way for a new marketing trend.</p>
<p>And it was good enough for the judge, too. &#8220;It is significant that Dr Hampshire believes that he is unlikely to repeat an offence of this nature,&#8221; he declared, upon allowing Newton’s appeal, completely quashing any conviction. The circus was over. Newton walked free, and was soon picked up (after God knows how many hours of boardroom production meetings where personas were carefully considered to bring the show to life and to the consuming public) as the perfect choice for the “bad boy” of Underbelly. The bad boy of organised crime being played by the bad boy of media. I shuddered. The publicity of the crime had not only failed to damage his career – it had actually <em>helped</em> it. Record viewing audiences rocked up to see Newton “act” out various scenes of crime that he had only months before been tried for committing in his actual life. Sometimes, the imitation of life by art is a repulsive thing – particularly when it forsakes such ethics for profit.</p>
<p>Meanwhile, Brooke Sachwell’s career hit a dead end.</p>
<p>The ethical debate over the autonomy and responsibility given to those who are psychologically suffering and who have committed a crime is a complex one. It’s another article. But regardless of one’s opinion on this, the one thing that can be at very least sighted is the dissonance between cases like these with the same cases tried against everyday men and women. They do not have fancy lawyers, they do not have celebrity star witnesses, and they are not, I assure you, crowned “gentlemen” by the judges. And, likewise, the celebrity &#8220;I&#8217;m suffering depression&#8221; case is, I have to say, utterly insulting to the millions of everyday men and women who battle these illnesses. They battle them, without being paid millions to lead the party life, tearing through hundreds of thousands of dollars of cocaine (a drug that, whaddya know, makes you a violent asshole). They very rarely get off on court charges on such a basis &#8211; they simply can&#8217;t afford to roll in the shrinks required, and they certainly do not have the hypnotic allure of star witnesses. But it&#8217;s very different, if you&#8217;re rich and famous. Celebrity corrupts law. That’s… you know… kinda screwed up.</p>
<p>And nobody cared, mind you. That’s the thing. Yes, yes, the forum boards are flowing with self-righteous blame of Newton; but it’s all a bit rich, quite frankly. Where were these people, before? Where was the outrage? There wasn’t any. And why, if they are so disturbed by him now, were they not boycotting his new gig on The X Factor? What are we not getting about the way contemporary media and entertainment – the culture of celebrity – works? If we will buy, they will sell. It doesn’t matter what they’re selling – or who – or what they’ve done – so long as we will lap it up. And people did. There was genuine excitement in the mainstream commercial TV demos when Newton was declared the host of that horrid show. The people were buying. The boys in suits were getting paid. Newton was still a star. Everyone’s happy.</p>
<p>Oh. Except, Brooke Sachwell. I’m guessing she hasn’t had the best time watching that all happen.</p>
<p>Chanel Seven… well… it’s vaguely redundant to observe the lack of ethics in a commercial TV network like Seven, but let’s consider it anyway. There is a fair observation that can be made by anyone who really understands the industry – and it’s being made, mind you, by some commentators, at least – that this one really has an added layer, if you ponder the chronology and realize that, obviously, Seven knew very well their star was in trouble when they hired him. The million dollar question (literally) is whether they were, therefore, simply ignoring this reality – so eager to exploit his celebrity status – or were they actually expecting him to fall apart, hence creating the incredible volume of publicity now being given to the show? The show, after all, has benefited greatly out of this.</p>
<p>One Daily Telegraph commentator noted that hiring an actor in such a state had now paid “enormous dividends” in “saturation publicity” and suggested the network execs “give themselves a big pat on the back.” It’s hard not to agree that this must be a potential reality of the inner-workings behind the contract – particularly, when you look at the publicity leading up to the incident. If you don’t properly understand the industry and its publicity machine, let me assure you, every single interview he does in and for the lead up to a show he is under contract for is arranged and basically scripted – strategically positioned and penned – by the show and its marketing &amp; publicity departments. Why, after so long, was the show so very keen to send Newton out to pressland to bark endlessly about his “problems” and his glorious redemption? Why inject that into our consciousness? It actually didn’t need to be – we had, as we do with our five minute modern attention spans, largely forgotten. Then, what happens? It creates the perfect attention now set in place for Seven to start giving stories to the press about how Newton had started to fall from his self-declared grace, and that he was now being picked up and dealt with by who? Seven. What angels! Soon, there are stories of Seven sending out their angels to rescue Newton and bring him home, and finally that he is being relinquished from the show. There is no mention, mind you, of the incidents against Rachel Taylor, Sachwell’s unfortunate successor – even though, considering we now know the incidents were “the talk of the town” and had even resulted in police being called, and the sedation of Newton, there is no way in hell Seven didn’t know what had gone down. They said nothing, of course – only that they had gone to fetch him, after certain “incidents”. But they didn’t have to. That bomb was about to explode by another detonation. They had him positioned already for that – announcing his unfortunate departure, with Seven supposedly sending him off to rehab for his own good &#8211; by the time that happened.</p>
<p>It’s a bit off, to say the least. And more than a bit suss.</p>
<p>The X Factor has secured the kind of publicity it simply couldn’t have bought through traditional avenues. It is now the most anticipated premiere of this season, and, far from the brand being damaged by the scandal, it can position itself blameless. It’s not Newton, after all. Hey, they sacked him, after all. They did what they could. It’s brilliant. Whoever the people are behind this, they would have been the dream team in the days of Big Brother. At very least, however contrived, they have ridden the crisis control completely away from any questioning of why they would have hired someone they knew was in such a space, in the first place. They can all expect a raise.</p>
<p>It’s brutal, the world of celebrity. The juxtaposition of its brutality and its glamour is truly mesmorising. The machine saved Newton in a way no ordinary man or woman is privy to, when it suited it to. Now, the machine will abandon him and grab the publicity and brand positioning it can ride off the public’s hypocritically late lynching. Newton may deserve condemnation. He does. But what a pity it is a timed condemnation that we are manipulated into having, simply because the media has decided it’s time to.</p>
<p>It is too late to have prevented the horrible experience for Taylor (whose public statement today was strong, and should be applauded). It is too late to have stopped Newton re-offending. And, of course, it is too late for the girl who had to not only watch the celebrity machine completely abandon her, as it strove to protect its product and a member of an industry dynasty, but the legal system and the public at large. Sachwell must be relieved, in part – that, at least, he has been seen for what he is. But her case can never be retried; I’m sure the memory of that abandonment will forever linger. We see truths, sometimes, in the most brutal ways. What a dose that poor girl has had.</p>
<p>One waits for the Australian public to reach its own epiphany. It will turn, instead, to the most high profile reality TV premier of the year.</p>
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		<title>JENNIFER HAWKINS STARTS PR DAMAGE CONTROL&#8230; BUYS KITTEN&#8230;</title>
		<link>http://www.aarondarc.com.au/poppsychology/2010/01/jennifer-hawkins-starts-pr-damage-control-buys-kitten/</link>
		<comments>http://www.aarondarc.com.au/poppsychology/2010/01/jennifer-hawkins-starts-pr-damage-control-buys-kitten/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 13:08:51 +0000</pubDate>
		<dc:creator>Aaron Darc</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Body Image]]></category>
		<category><![CDATA[Jennifer Hawkins]]></category>

		<guid isPermaLink="false">http://www.aarondarc.com.au/poppsychology/?p=4</guid>
		<description><![CDATA[The Jennifer Hawkins charity stunt fallout continues. Time for some damage control! Let&#8217;s take a look at how stunts turn into desperate media strategies of salvation&#8230; Oh, Jennifer. You&#8217;re in a little over your head, aren&#8217;t you, darling? It all seemed like a good idea at the time &#8211; far from being a PR disaster, <a href="http://www.aarondarc.com.au/poppsychology/2010/01/jennifer-hawkins-starts-pr-damage-control-buys-kitten/" class="more-link">More &#62;</a>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #f60383;">The Jennifer Hawkins charity stunt fallout continues. Time for some damage control! Let&#8217;s take a look at how stunts turn into desperate media strategies of salvation&#8230;</span></p>
<p><img class="alignleft" src="http://www.aarondarc.com.au/poppsychology/wp-content/uploads/2010/04/jen-kitten.jpg" alt="" width="288" height="352" />Oh, Jennifer. You&#8217;re in a little over your head,  aren&#8217;t you, darling?  It all seemed like a good idea at the time &#8211; far  from being a PR  disaster, it must have had the markings of a fool-proof  PR coup. Of course, it&#8217;s really the job of your agent, Sean Anderson,  who made this deal, to see a little further down the track; but the  celebrity industry of the big smoke isn&#8217;t known for being comprised of  those who understand social backlashes of this nature. But what a  backlash it&#8217;s been. Even when I was writing my original article, only  minutes after the first stories started to appear, I had no idea that  Jackie Frank&#8217;s ridiculous stunt would become national &#8220;news&#8221;. I even  slated it in the &#8220;social&#8221; category, because I felt labeling it thus  would be a little over the top. But now, this is well and truly &#8220;news&#8221;.  Which, when it&#8217;s all said and done, is a good thing. Frank claimed to  have wanted to start a discussion. She got one. And it&#8217;s left the former  Miss Universe in a precarious position. &#8220;I didn&#8217;t do this for PR,&#8221; she  told Herald Sun, &#8220;&#8230;just to help a cause.&#8221; Needless to say, that&#8217;s  rubbish &#8211; Hawkins is savvy enough, by now, to know what was behind the  dealings of her agent and Marie Claire. There was a cause, alright &#8211; but  it had nothing to do with eating disorders. And the irony? This is all  now coming out from fresh publicity manoeuvrings of the most desperate  kind &#8211; the quick leap to save poor Jen from a potential image spiral.  Karma&#8217;s a bitch. She probably had better things to do, this week, than  be shoved out in front of any reporter who would give her the press  coverage to salvage the wreckage. But, hey, at least she managed to  squeeze in time to buy a kitten for her parents.<span id="more-4"></span></p>
<p>A  lesson for you in public  relations. There are two kinds: Proactive PR, and what is now commonly  referred to as (I love this term) Chaos PR. Proactive PR is how this all  began. Celebrities are brands that are built, advertised, sold and  maintained, much like any inanimate product. The controversial  photoshoot was supposed to get Brand Hawkins out there; positioning her,  quite hypocritically, within the social backlash against the fashion  and beauty industries, as an innocent and effective alternative, and, at  the end of the day, strengthening her public persona as someone caring  and active, bla, bla, blaaaa. Of course, we see a lot of backlashes  against celebrity do-gooding, but most of this energy is misplaced on  the likes of Jolie and Madonna, who, regardless of whatever argument can  be made against their efforts, do, at very least, put in actual<em> effort</em>. I&#8217;m sorry, but being actively &#8220;socially conscious&#8221; does not  mean getting paid to turn up to a shoot and have a few snaps taken  without your gear on. It&#8217;s an ad with a deceptive label. The irony is  that it wouldn&#8217;t surprise me if this goes as far as Jen having to  actually get out there and do something for this issue &#8211; but it will now  be nothing more than further PR that she wouldn&#8217;t have done, if it were  not for this backlash. And it will probably comprise a couple of  interviews, and some shots of her visiting girls in anorexia wards. I  hope we&#8217;re spared this repulsive image, but it could well be on its way.</p>
<p>This is all now  Chaos PR. What was pro-active has now become <em>re</em>active, after  their brilliant ad backfired and left her image, far from what it was  originally envisioned as, in jeopardy. The calls have been made to  hungry journalists, more than happy to facilitate this publicity (it&#8217;s  now selling papers, as well as Marie Claire, of course), and Hawkins has  been marched out to repair the dent and protect the product &#8211; herself.</p>
<p>&#8220;I don&#8217;t see myself as a  postergirl for body image,&#8221; she declared. Funny, because I keep seeing  the poster for this stunt everywhere, and it is, after all,  self-declared as just that. And are you not also telling us that the  only reason you did this was for &#8220;a cause&#8221;? Weren&#8217;t they looking for a  postergirl for body image? Isn&#8217;t that, after all, the cause? And weren&#8217;t  you happy enough to be it? What did you see yourself as, then, if not a  postergirl for body image, in this situation? If you&#8217;re not the right  postergirl for this cause &#8211; and you&#8217;re not &#8211; why, then, didn&#8217;t you  suggest maybe&#8230; you know&#8230; someone else who was better equipped? Too  good a PR op to pass up, perhaps?</p>
<p>Jen then goes on to blame the evil media for &#8220;concocting&#8221;  the controversy that really shouldn&#8217;t even be a controversy. But it&#8217;s  the nature of the evil media that publicity stunts like this thrive on  and are entirely based on (without a &#8220;story&#8221; being embedded in the  campaign, it has no value); for a manufactured publicity stunt to accuse  the journalists of manufacturing publicity is well and truly calling  the kettle black. Mind you, this is an incredibly standard PR response  (for those here that followed my dissection of Big Brother, we&#8217;ll  remember it was a tactic that show was very fond of); but what I think  is often overlooked is that what this response is really addressing is  not simply the way in which journalists have taken the stunt on a  different direction than it was intended to, but that the public &#8211; and  other figures in media and entertainment &#8211; have not responded with the  reaction that was all part of Frank and her team&#8217;s calculations. They  fucked up &#8211; they wanted the controversy, but not in the way they got it.  Tough. You&#8217;re going to play the controversy card, then don&#8217;t cry foul  when your manipulations are failures because people can see through them  &#8211; something that, needless to say, the evil media are more than happy  to sell their papers with. That&#8217;s the game these people play. If they  had managed to pull it off, then media would have been more than happy  to have been their best friends in all this, and would have happily  promoted the cover in the way they wanted them to. The evil journalists  didn&#8217;t so much as &#8220;manufacture&#8221; here, but &#8220;exploit potential&#8221;. The  potential was there, it erupted, and, sure, the media ran with it. Go  figure. I&#8217;m not saying that&#8217;s without its own problems (far from it).  But it&#8217;s a bit much to blame them, just because they jumped on a very  logical reaction within a lot of the pubic that, hello, something was  not right here.</p>
<p>Certainly,  it was their nature to exploit that led them to hunt for anything that  could add to it. They knew what they were doing, for example, when they  called Myer to see what their comment was. By this stage, it was all a  game, from all sides of media &#8211; everyone desperately clinging to their  products: Marie Claire was riding the attention (they&#8217;re going to fare  better from this than Hawkins will &#8211; ten bucks says they&#8217;re selling that  magazine like no tomorrow); Hawkins was protecting her now tarnished  public image; the papers were realising the topic was emotive and  profitable, creating any angle and interview opportunity they could;  Bianca Dye was &#8211; let&#8217;s not be too one-sided to the point of naivety,  here &#8211; doing pretty well out of it, even if she does have more  substance, considering her initial shoot that was, let&#8217;s face it,  legitimately positioned; The Butterfly Foundation was defending its move  the best it could (which was abysmal &#8211; but they&#8217;re in deeper over their  heads than anyone in this whole thing, because they&#8217;re really lambs in a  den of lions here); and now, Myer were now needing to work out how best  to control its stakes in this, considering it is the biggest dealer  with Brand Hawkins (they pay her a million a year to translate the  public affection for her into affection for the Myer brand).</p>
<p>Myer, it must be said, win a gold  star for their response: careful, beautifully ambiguous, covering all  bases, sidestepping and milking in equal amounts. Their buzz word?  &#8220;Surprised&#8221;. Gotta love that term. It says, after all, absolutely  nothing. It absolves, but it&#8217;s careful not to put forward an actual  position &#8211; something important in a controversy so steeped in ideology  and emotion, like this one is. What was their actual ideological  position? Who knows?! Too surprised, I guess, to have one. And the slap  across the wrist of Jen&#8217;s agent? Brilliant. &#8220;We control Brand Myer,&#8221;  Director Bernie Brookes declared; &#8220;but we do not control Brand Jennifer.  That is up to her manager, Sean Anderson, to do that. We were  disappointed that we were not advised, or at least pre-wired about the  shots.&#8221; Gold. What this does is walk that line, so that it appeases  those who want Myer to be angry about the whole thing &#8211; because, as  Bernie puts forward, they&#8217;re not happy campers &#8211; but, again, gets out of  having to put forward an actual ideological position (which could  endanger their own brand with those who think those disagreeing with the  shoot are politically correct wowsers), because they&#8217;re not necessarily  disagreeing with the move&#8230; just that they weren&#8217;t told about it. What  would they have thought, if they were told? We&#8217;ll never know &#8211; because  they didn&#8217;t. But sheesh, what a surprise!</p>
<p>This led Jennifer to make a public apology to Myer &#8211; in  fact, she thought their tactic was so good, she started telling us how  &#8220;surprised&#8221; she was, too. By this stage, Sean Anderson must have been  sitting in his sports car, with those hands nervously clutching the  wheel, wishing he could find a black hole in time to drive through.</p>
<p>Regardless, this was all  direct-response Chaos PR (you&#8217;re going to be able to apply for jobs in  marketing, by the time I&#8217;ve finished with you!). They&#8217;re well and truly  cornered, and they have to respond to the actual questions. It&#8217;s the  very worst position for them to be in, because they&#8217;d rather the whole  thing was just forgotten and the questions were no longer asked. They  need to get that control back, and re-craft her image. This will be  attempted through more pro-active PR that is really just Chaos PR,  because the only reason why it&#8217;s being done is to clean up this whole  damned thing. Following? She needs to get on top of things, and put out a  very different image of Jen &#8211; one that has nothing to do with any of  this debacle on face level, but that is painting the persona we could  never believe could be responsible for such a thing, come those moments  when the media do ask these questions and we make a decision of her  guilt.</p>
<p>It has begun.  Nothing made me smile more, when googling the news today &#8211; for all the  wrong reasons &#8211; than Hawkins&#8217; appearance in Confidential. As we know,  Jen doesn&#8217;t think much of the evil journalists when they&#8217;re concocting  stories that paint her in a bad light. But if they want to get together  with her and create some really important piece of news, like&#8230; say&#8230;.  that she went to Bondi Junction Westfield and bought a kitten for her  parents, that&#8217;s okay. Seriously, get a load of it&#8230;. <a href="http://www.news.com.au/entertainment/celebrity/jennifer-hawkins-chills-after-nude-marie-claire-magazine-affair/story-e6frfmqr-1225817494130" target="_blank">http://www.news.com.au/entertainment/celebrity/jennifer-hawkins-chills-after-nude-marie-claire-magazine-affair/story-e6frfmqr-1225817494130 </a></p>
<p>What you have to  remember &#8211; and should, every time you engage the celebrity press  industry &#8211; is that these stories don&#8217;t just magically appear. They&#8217;re  the result of deals, of carefully crafted decisions of content, through  controlled channels of access and publicity. It wasn&#8217;t like Jen bumped  into Confidential whilst doing a bit of Friday shopping, themselves.</p>
<p>&#8220;Oh, hi, Jen! whacha doin&#8217;?&#8221;<br />
&#8220;Oh, you know, just bought this  adorable little kitten for mum and dad &#8211; theirs died, you know.&#8221;<br />
&#8220;Aaaaawwwww, he&#8217;s lovely! Hey, is  it cool of I do a story about this for tomorrow&#8217;s Confidential?&#8221;<br />
&#8220;Sure! Here, I&#8217;ll give you some  official quotes to beef it up!&#8221;<br />
No. This is the result of two parties with co-mutual  interests in something as shallow as Hawkins buying a kitten. Brand  Hawkins must act fast to get the right image out there &#8211; of the lovely,  Aussie girl who buys a kitten for mum and dad, after their beloved puss  died (heartbreaking, isn&#8217;t it?); Confidential need celebrity friends in  all the right places, as well as exclusive content. Done deal. You  scratch their back, and they&#8217;ll scratch yours. Now, the next time  there&#8217;s an argument about Hawkins, you&#8217;ll remember how she took time out  from all this, as the world was pounding her for taking her clothes off  in the name of charity, to amend the heartache of her beloved family.  How could you think bad things about her?! What kind of a monster are  you? When was the last time Bianca Dye did something like buy a kitten  for her parents? Well, to be fair, until this week, nobody even knew who  Dye was, so she would never have warranted such a deal. Sean Anderson  is having a pretty grim week, but I bet Dye&#8217;s agent is quite liking this  start to the year.</p>
<p>That&#8217;s  not to say, however, that Hawkins will crash and burn. Such publicity, as we are now seeing, attempts to not only salvage these situations, but, if it&#8217;s smart enough, capitalise on them. The saying &#8220;Any publicity  is good publicity&#8221; isn&#8217;t necessarily true. But it does, nonetheless,  put the kind of spotlight on you that money alone can&#8217;t buy. If they  play it right, Jen could leave this with a higher profile &#8211; why Myer are  hardly going to dump her or, heaven forbid, have an opinion, just yet.  She may never be the postergirl for girls suffering eating disorders, no  (thank God for that); but the sad reality is that there are many others  things to be a postergirl for, and they come with a much higher return.  Watch this space. Until then&#8230; meow.</p>
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		<title>JENNIFER HAWKINS SAVES WOMEN OF AUSTRALIA</title>
		<link>http://www.aarondarc.com.au/poppsychology/2010/01/jennifer-hawkins-saves-women-of-australia/</link>
		<comments>http://www.aarondarc.com.au/poppsychology/2010/01/jennifer-hawkins-saves-women-of-australia/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 17:06:05 +0000</pubDate>
		<dc:creator>Aaron Darc</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Body Image]]></category>
		<category><![CDATA[Jennifer Hawkins]]></category>

		<guid isPermaLink="false">http://www.aarondarc.com.au/poppsychology/?p=17</guid>
		<description><![CDATA[Marie Claire editor, Jackie Frank (of Australia&#8217;s Top Supermodel &#8220;fame&#8221;), enlists the help of our most beloved beauty, Jeniffer Hawkins, for a naked shoot that hides PR in the cloak of charity&#8230; If there was ever an example of just how poisoned and delusional the harmful world of women&#8217;s lifestyle media is, surely this is <a href="http://www.aarondarc.com.au/poppsychology/2010/01/jennifer-hawkins-saves-women-of-australia/" class="more-link">More &#62;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.aarondarc.com.au/poppsychology/wp-content/uploads/2010/01/jennifer.jpg"><img class="alignleft size-full wp-image-21" title="jennifer" src="http://www.aarondarc.com.au/poppsychology/wp-content/uploads/2010/01/jennifer.jpg" alt="" width="302" height="401" /></a><span style="color: #f60383;">Marie Claire editor, Jackie Frank (of  Australia&#8217;s Top Supermodel &#8220;fame&#8221;), enlists the help of our most beloved  beauty, Jeniffer Hawkins, for a naked shoot that hides PR in the cloak  of charity&#8230;</span></p>
<div>If there was ever an example of just how poisoned and  delusional the harmful world of women&#8217;s lifestyle media is, surely this  is it. Last month, Marie Claire, which has always had a knack of  dressing up trash as credible infotainment, surveyed their readers and  found that only a dismal <em>12 percent</em> were &#8220;happy with their  bodies&#8221;. Of course, the irony of the women&#8217;s lifestyle industry is that  this is, far from an alarming figure, a comforting picture of the very  anxiety that fuels sales. If women weren&#8217;t happy with their bodies, sex  lives and wardrobes, they&#8230; well&#8230;. wouldn&#8217;t need to fork out money  for cokehead hacks from Potts Point to tell them what they should be  looking like. But Marie Claire cares &#8211; it wants Australian women to know  that even though it&#8217;s 200 plus pages of dribble are almost entirely  devoted to aspirational material, whereby the ideal is offered as a  solution to its readers&#8217; anxieties and doldrums &#8211; completely reaffirming  every facet of the modern body-image crisis &#8211; we&#8217;ve really all missed  the point, and it is simply trying to do its bit to help its female  readers feel better about themselves. Today, it stated its case via a  publicity stunt that is neither fresh nor meaningful, but rich in  hypocrisy and calculation. It has begun a tiresome &#8220;debate&#8221; that will  all end exactly where they want us to be &#8211; finding the image in question  in our supermarkets and newsagencies, and putting our money in its  pockets. Let&#8217;s consider the many good reasons not to.<span id="more-17"></span></div>
<div>
<p>The issue of digital  enhancement is an important one in today&#8217;s media, as it&#8217;s the most  obvious example of technology enabling 21st century propaganda. Unlike  political propaganda, its agenda is not to persuade or control social  ideology, but to manipulate consumer behaviour; but it is, nonetheless,  propaganda. It began, years ago, when models suddenly started to become  perfected through the magic of photoshop &#8211; their skin tone evened, their  blemishes gone, their stomachs trimmed &#8211; soon extending to popstars who  are all a little more fetching (or younger) on their album covers than  they are in real life. This clearly had a major impact on the cultural  problem of body-image, for it raised the ideal even higher beyond the  select beauties who were naturally ideal enough to comprise the modeling  and entertainment industries &#8211; it was now crafting a kind of  super-ideal that was utterly impossible to attain. Before too long, we  arrived at a very dangerous point in our collective cultural  consciousness: a population of modern women who have actually bought  into the notion that this ideal is a &#8220;norm&#8221;, when, in fact, it is a tiny  minority &#8211; in the case of digital manipulation, not even an actual  possibility, at all. This was a deliberate coup, happily engaged without  one scrap of a social conscience, for commercial marketing and  advertising, where the endless chase for the dangling carrot needs to be  just that &#8211; endless. If we ever attain something that is suffice, we  stop buying. Jump, little people, jump!</p>
<p>In the last few years,  this has extended to appease the inherit sadism that has manifested  within our modern celebrity obsession. When celebrities and models are  used as aspirational figures (be it in advertising, or for magazines  like Marie Claire), digital technology is used to perfect them. Quite  logically, this eventually creates a resentment in the society that  cannot attain such heights of perfection &#8211; something comforting, at  least, in what it says about our innate nature and sensibility. It <em>should</em> be a good thing &#8211; and would be &#8211; if only we then responded to this  correctly, by&#8230; say&#8230; rejecting the entire industry, altogether.  Instead, that industry has cunningly created a co-existing mindset that  is now also used by some of the very media that also capitalises on the  perfect ideals: a sadistic thrill in seeing these celebrities and models  fail &#8211; and we happily indulge this, still consuming these very  channels, instead of rejecting the channels through which the distorted  and dangerous ideals are facilitated. And photoshop has also come in  rather handy for the crucifixion, too. Five minutes on photoshop and  Britney Spears&#8217; pupils can be dilated and drugged, Madonna&#8217;s arms can  give the wicked witch of the west a run for her money, and Posh Beckham  can have legs as thin as your index finger. &#8220;Oh my God &#8211; look how ugly  she really is!&#8221; we scoff, hoping to feel better about our own  insecurities that have been triggered on the page preceding that one.  These images are used for mindless quick fixes of sadism that give us a  kick in the checkout line or tearoom. But just like the perfected  variety, they are not real &#8211; it is simply a state where technology has  meant that what editors and brand managers would always have liked to  do, if only reality would allow them, is now possible. Kaching.</p>
<p>This  has brought about the issue of digital enhancement as a question for  government, in their role as cultural overseers, to address. Thankfully,  our current government has done just that. Many of Rudd&#8217;s cultural  ethics manoeuvrings have enraged thousands; but whatever you think of  the controversial net filtering plans, Labor&#8217;s efforts to slap the media  into shape should, on the whole, be applauded &#8211; particularly, their  proposal to force publishers and editors to clearly state where a  photograph has been digitally manipulated. This has already been used in  the case of advertorials, and, sadly, I&#8217;d say to little affect; but,  unlike advertorials, this one is already a hot topic socially, and will  surely make its mark (literally) on the way we consume and interpret the  images that are forced down our throats by the people who make money  off us.</p>
<p>Just as it was the same industries that eventually used  digital enhancement to offer thrills of our resentments as it was that  triggered these resentments in the first place, there has already been a  move to capitalise on this social topic from within the very industries  causing it. Truth be told, the growing awareness of the body-image  crisis is frightening editors like Jackie Frank, because it (rightly)  points the finger firmly at the decision-makers of the beauty  industries, like herself. But, ingeniously, the response has been to  create material that still co-exists with all the pages of guilty  aspirational imagery, media and (what it nearly all boils down to, at  the end of the day) advertising, but that not only tries to wipe its  hands clean (see them doing their bit!? They&#8217;re not like the others,  heavens no!), but that actually uses the growing public consciousness as  a PR mechanism to place their latest stunt into press and (therefore)  into the minds and, ultimately, pockets of consumers. This is exactly  what Marie Claire did this week.</p>
<p>In days of old, a figure such as  the atrocious 12% that has now become the supposed catalyst for this  stunt (which is, in itself, unlikely &#8211; it&#8217;s just a great story in the PR  manufacturing of this &#8211; if anything, the idea for the shoot would have  preceded the survey) would never have been flaunted. But they create the  spine, playing into the social topic du jour, on the traditional  journalistic terms we generally know them through &#8211; the mighty social  survey. Hence, Marie Claire themselves present the dilemma, complete  with findings, and then &#8211; you go girls &#8211; set about in doing something to  &#8220;solve&#8221; them.</p>
<p><a href="http://www.aarondarc.com.au/poppsychology/wp-content/uploads/2010/01/earlyjen.jpg"><img class="alignleft size-full wp-image-23" title="earlyjen" src="http://www.aarondarc.com.au/poppsychology/wp-content/uploads/2010/01/earlyjen.jpg" alt="" width="299" height="390" /></a>Next, bring in the most staple  emotive disclaimer there is: the charity stunt. I mean, how could anyone  suggest they&#8217;re doing harm to this debate, when they&#8217;re doing it all  for charity?! It&#8217;s not to sell their magazine, heavens no &#8211; it&#8217;s for the  poor girls, I tell you!! Because all this, let us not forget &#8211; they  sure wont &#8211; is &#8220;for&#8221;&#8230; wait for it&#8230; The Butterfly Foundation, which  is&#8230; yes&#8230; a charity organisation for young girls with eating  disorders. A charity stunt for eating disorders featuring the ideal &#8211;  perfectly thin &#8211; Aussie supermodel, whose entire career is off the back  of being firstly a footy cheerleader and then, secondly, Miss Universe?!  Jackie Frank, you are truly vile. The parents of girls with eating  disorders, the nation over, should lynch you in a slow and painful  manner. And they should run pictures of it in New Idea for us to laugh  at, waiting for our turn in the checkout lines. And who the hell is  running the PR at The Butterfly Organisation? Sure, these organisations  are desperate enough after a year of an uncharitable recession, but some  consideration in their opportunities wouldn&#8217;t go astray. Did anyone at  the organisation have the common sense to say, &#8220;Um, guys, I think this  isn&#8217;t such a good idea&#8221;? before it was rolled out?</p>
</div>
<div>
<p>Well, if they did, nobody listened &#8211; which, considering  the size of a deal with the likes of Marie Claire, I suppose isn&#8217;t too  surprising (certainly, nobody is going to be allowed to break from the  deal now, the organisation will be forced to support its unfortunate  decision). Out went the press releases and calls for interviews to help  promote the stunt &#8211; sorry, I mean, important social issue. These  featured some truly mesmorising bytes of sheer absurdity, as Hawkins (or  the copywriters pretending to be her) desperately tried to convince us  that her untouched image is a cultural revolution. &#8220;I&#8217;m not a stick  figure,&#8221; she assures us. &#8220;I thought it would be great to tell women to  be themselves and be more confident.&#8221; Thanks, Jen.</p>
<p>And what does  this ideal-shattering image all come down to in the untouched revelation  stakes? Just in case any of us had difficulty finding it, Frank pointed  it out: the &#8220;crease in her tummy&#8221;. Go on, have a look at the image  again. Have a look at poor, fat Jennifer Hawkins, and do note the crease  in her stomach, just to the right of her hand. I&#8217;d suggest it&#8217;s because  she&#8217;s twisting and, well, even the skin of a stick figure tends to, you  know, move. But I wouldn&#8217;t want to spoil the revolution and douse the  psychological shift that seeing this image will surely have for  Australian women.  Never mind her perfect makeup, perfect skin &#8211; hello,  people, perfect figure &#8211; they could have photoshopped that crease out,  and yet &#8211; glory be to Marie Claire &#8211; they didn&#8217;t.</p>
<p>By lunchtime,  the detractors had surfaced. Yes, many of them are questionable, because  they are, at the end of the day, mostly representatives of &#8211; what a  surprise &#8211; Marie Claire&#8217;s competing magazines. They know how to spot a  press opportunity too, after all &#8211; they&#8217;re just not as clever as Frank  at making their own, so they&#8217;re left to ride others&#8217;. In the end, that&#8217;s  the tragedy of the media industries, and the problem with the  propagandist culture it has well and truly become &#8211; because, when it&#8217;s  all said and done, everyone has a buck to make, and nothing that gets  airtime or print coverage is motivated by much else, or given for much  else. Still, comedienne Bianca Dye &#8211; who, whilst still having benefits  to make from any publicity, is at least more removed from the  transparent squabble of magazine editors &#8211; has come out, guns blazing,  against Hawkins&#8217; shoot.</p>
<p><a href="http://www.aarondarc.com.au/poppsychology/wp-content/uploads/2010/01/bianca.jpg"><img class="alignright size-full wp-image-24" title="bianca" src="http://www.aarondarc.com.au/poppsychology/wp-content/uploads/2010/01/bianca.jpg" alt="" width="148" height="438" /></a>Dye featured in Madison  Magazine&#8217;s own attempt to capitalise on the social issue, last November,  when it ran a nude shoot of her size 14 body. Dye fails to mention one  obvious difference that does not exactly absolve Madison from the  culture both it and Marie Claire are a part of and perpetuate &#8211; unlike  the more ideal Hawkins, Dye was not used as the cover image for the  issue (that was given to a thin supermodel) &#8211; but, regardless, her  comments begin to offer some sense in the middle of very little sense at  all.  &#8220;Yes, she (Hawkins) is lovely, but does that make her a poster  girl for a positive body image?&#8221; she asks. &#8220;It&#8217;s just not right. She was  born beautiful. She has never had to go through any stress to look like  that. Jackie Frank is one of the most respected editors in the country,  and I am in shock that they would say Jennifer Hawkins is a natural  role model. It&#8217;s like we&#8217;ve taken 20 steps backwards.&#8221;</p>
<p>Here, she  makes an important distinction that needs to be made, when understanding  the connection between these images and the body-image crisis (leading  to problems such as eating disorders). I personally have no problem with  Jennifer Hawkins being used by magazines &#8211; there has to be some point  where neither are we discriminating against people who were born closer  to the ideal. The difference here is the context of the stunt &#8211; placing  her as a role model and, furthermore, as some kind of saviour to women  facing a body-image problem (88 percent of their readers, if their  survey is accurate). The front cover alludes to it instantly &#8211; &#8220;The  Naked Truth &#8211; Jennifer Bares All For Charity&#8221;, and everything therein is  about Jennifer&#8217;s image tackling this issue. The major dynamic in the  body-image problem is the distortion of perception that occurs when a  culture industry presents a repeated image that becomes absorbed as a  truth or seen as &#8220;natural&#8221;. The truth is that most women do not look  like Jennifer Hawkins; but in thinking this image is more attainable and  part of our reality than it is, an anxiety is created that really  shouldn&#8217;t be there. The result is a dissonance between reality and pop  culture fantasy that is literally killing young women across our  country. The message is &#8220;You should look like this&#8221; &#8211; more to the point,  magazines such as Marie Claire offer the misleading notion that women  actually &#8220;can&#8221; &#8211; which creates the crisis that can only be resolved with  the message &#8220;It is okay <em>not</em> to look like this.&#8221; Hawkins, as  Dye rightly points out, is by no means indicative, and, therefore, as  Toowoomba editor Liz Hamilton noted, the image &#8220;does more harm than  good&#8221; when placed in the context of the message it has the audacity to  think it is giving to Australian women.</p>
<p>We are going to see more  of it in future, too. As it is, Frank has not created a fresh gem here,  but simply a formidable extension on this kind of stunt, already tried  by Woman&#8217;s Weekly (who used an untouched Sarah Murdoch to obliterate the  ageing myth) and the likes of Madison (who used Dye). As the topic of  digital manipulation continues to heat up, fashion and women&#8217;s lifestyle  editors like Frank will find more ways to using it to their own  advantage. Our advantage will come when the government finally passes  its new regulations and makes them clearly state what images in the  magazine are touched (the 300 others, no less, that fill the current  Marie Claire issue, beyond Hawkins).</p>
<p>Until then, ignore the  competition between these magazines that will erupt &#8211; each coming out to  claim that they are the most socially conscious, the most in touch, the  most honest. Bla, bla, <em>blaaaaaaaaa.</em> Even Dye, for all the good  in her sentiment, was herself caught out. She wants to put herself, and  Madison, forward over Hawkins and Marie Claire, as a positive image for  women being comfortable with their bodies. But she was then forced to  admit she uses Botox. Oh, Bianca.</p>
</div>
<div>If you want to know you&#8217;re clear of the evil clutches of  that industry, you&#8217;re best leaving those pages well and truly on the  shelves, and looking in a mirror &#8211; or maybe just the streets around you &#8211;  instead.</div>
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		<title>LEST WE FORGET: MICHAEL JACKSON</title>
		<link>http://www.aarondarc.com.au/poppsychology/2009/06/lest-we-forget-michael-jackson/</link>
		<comments>http://www.aarondarc.com.au/poppsychology/2009/06/lest-we-forget-michael-jackson/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 09:52:32 +0000</pubDate>
		<dc:creator>Aaron Darc</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Society & Culture]]></category>
		<category><![CDATA[Michael Jackson]]></category>

		<guid isPermaLink="false">http://www.aarondarc.com.au/poppsychology/?p=732</guid>
		<description><![CDATA[&#8220;Jackson had amazing dancing legs. Watching him perform Thriller is amazing &#8211; He stays with the beat and never misses a quaver. Michael was pure genius, and his death is nothing short of a tragedy and a shocking waste of his wonderful talent.&#8221; Bruce Forsyth Uh-oh, he’s about to speak about a dead celebrity. Michael <a href="http://www.aarondarc.com.au/poppsychology/2009/06/lest-we-forget-michael-jackson/" class="more-link">More &#62;</a>]]></description>
			<content:encoded><![CDATA[<div><strong><br />
&#8220;Jackson had amazing dancing legs. Watching him perform Thriller is amazing &#8211; He stays with the beat and never misses a quaver. Michael was pure genius, and his death is nothing short of a tragedy and a shocking waste of his wonderful talent.&#8221;</strong></div>
<div><em><strong>Bruce Forsyth</strong></em></div>
<div><em><strong><br />
</strong></em></div>
<div>Uh-oh, he’s about to speak about a dead celebrity. Michael Jackson fans, run, run away! Now! But the thing is – hear me out, here – my fascination and condemnation of the frenzy that follows the death of a celebrity has nothing to do with the actual celebrity. Everybody carries on in this bizarre state of delusion &#8211; one that pretends to be about the dead celebrity in question, but is nothing of the kind. And it is no more illustrated as such, as when someone dies who has had, let’s just be real here, as questionable a life as Jackson’s. I pointed it out with Irwin’s death, because he was simply unremarkable and largely unimportant <em>until</em> his death. Ledger’s neared closer, as we all chose to romanticise a damaged Hollywood heart-thob who partied just a little too hard. But now, we have the death of Michel Jackson. It seems bizarre to write it. But he’s dead. And when he was alive &#8211; for the longest while now, at very least – he wasn’t the kind of man we rejoiced the merits of. He was one of the most hated celebrities of the last decade – and, beyond that, for the last few years we had basically forgotten him (although it would seem he did not forget us). Every now and then, he would pop up (on places like Australian Idol &#8211; of all things!) to be indulged as nothing more than a fleeting symbol of yesteryear – we would consume him with a fondness every bit as self-indulgent and meaningless as symbols of yesteryears are for us. But now, he’s dead. And open up any paper, and you’d think it was one of the most shocking turning points of modern civilisation itself. I mean, really. Michael Jackson, the tortured, fucked up monster that <em>we</em> made – the guy who had all but mutilated his body in a manner that wasn’t anywhere near as amusing as we so viciously exploited him for &#8211; died. Go figure. If anything, that he made 50 astonishes me.</div>
<p><span id="more-732"></span></p>
<div>And it’s not that his story has no cultural significance, whatsoever. It’s a vivid portrait, the story of Michael Jackson – but it is his life, not his death, that is the tearjerker. It is everything so horrible about modern culture – a brutal irony that shows how unmodern we are. His well-known obsession with The Elephant Man was justified and understandable – as well as evidencing a painful awareness – for he was, indeed, the functional freak in the core of our darkest fears, aggression and sadism. He is the quintessential posterboy for the damage of celebrity, and the way in which it destroys those it moulds for our entertainment. Because we are raised to yearn such celebrity for ourselves means that we justify their destruction; truth be told, it makes us feel better about the insecurities our affection for them is intrinsically bound with. We feel even with them, because even though we will never get to be one of them, at least in our numbers we can break them and enjoy their pain.</div>
<div></div>
<div>We enjoyed the breaking of Michael Jackson. And he was broken from the very minute he was born into the cruel hands of a ShowFather who literally beat his children into celebrities. We thought that was wrong and all, but the inescapable irony was that it did, after all, work. The bruises of that man’s belt did produce, as the media now likes to remind us, one of the “greatest talents who ever lived.” This has all sorts of magical implications about the origin of that talent – that it was a bizarre alignment of some sort, a natural gift from who knows where (maybe God?!). But this is a boy who was shoved on a stage no sooner than he could walk, and beaten with a belt, or with fists, lest he do anything other with his childhood than build himself into such an Amazing Talent™. Sure, he had something about him that clearly left him more talented than his brothers and sisters (though they were produced as talented, themselves), but would Michael Jackson have been Michael Jackson without the brutality and pathology of his crazed father? Highly unlikely, and you and I know it. God knows how many of the world’s great talents slip by, simply because it has never been nurtured by an abusive, psychotic parent!</div>
<div></div>
<div>And we were more than happy to consume those results – it resulted, after all, in an Amazing Talent™. And, sure, who was to know that he was so broken, at first? Nobody knew, after all, that the little boy who danced and sang so magically was doing his gorgeous little dance after pleading with his father to let him do something else with his childhood, and then subsequently being beaten. Nobody ever stopped, mind you, and wondered if maybe it was wrong for children to grow up in such a spotlight; toured around like circus monkeys. Many damaged men and women manifest pathological expressions of infancy and adolescence – as indeed Jackson did – because something has stunted them during their childhood. Part of them never grows beyond it, leading to obvious problems in adulthood. And it’s a long considered factor of pedophilia – that the problem is that they do not psychologically commit the crimes as adults with children, but as inner-children with other children (one of the problems sighted of the way Christianity developmentally stunts its priests and nuns). But Michael Jackson is a bizarre case – an incredibly rare occurrence, really – for his is a different manifestation of infancy, altogether. It’s not that he didn’t move beyond his own; it’s that he never had one to begin with. And he knew it, too. “Have you seen my childhood?” he asked us. Sure we did. We thought it was great! What a bummer <em>he</em> hated it so much!</div>
<div></div>
<div>As it turns out, his adulthood would – oh my God, what a surprise – reveal an incredibly damaged figure. He could still sing. He could still dance. He was, let us not forget, an Amazing Talent™.  We certainly seem to be able to remember that, now. But let us also remember how our love affair with that cute little boy turned so very sour.</div>
<div></div>
<div>First, there was his pathological racial self-loathing. Tres American. Oh, that’s right, that Amazing Talent™ is black – we almost forgot, because it’s okay to be black when you’re an Amazing Talent™. Then, you get to be treated white. And you can’t say he didn’t try to accommodate that, the best he could. I mean, he did literally turn himself the best colour. He did it for us, of course – because, as he would later admit, he felt a great resentment – real or projected – from the entire concept of his own people, because he had been so logically disconnected by the experience of being so unfathomably famous in the white world.</div>
<div></div>
<div>And boy, wasn’t that good as a resource for an entire decade of comedy?! Cheers, Michael, that’s… kinda funny that you would be so self-loathing and culturally dispossessed in a surreal white world that you would start to medically destroy yourself in order to be like us! ROFL!!!</div>
<div></div>
<div>But Michael didn’t stop entertaining us there, heavens no. The white jokes would be nothing in comparison to the cultural comedic icon that would become Michael Jackson’s Nose™. Wow, look at that fucked up amazingly talented black boy go! Now he’s addicted to mutilating himself beyond recognition! He must really hate himself, that fucked up amazingly talented black boy. ROFL!! <em>ROFL to tha max!!</em></div>
<div><em><br />
</em></div>
<div>And then, well, it took a decidedly dark twist. Self-mutilation is all very amusing, but Michael wanted to test our limits of sadism, I suppose, because boy did he pull a rabbit out of his hat, next. Just when you think the fucked up amazingly talented black boy couldn’t possibly get any more fucked up, it turns out he might be… <em>drumroll</em>… a kiddy-fiddler. At first, we didn’t find that so funny. Okay, Michael, the joke’s gone far enough. If you could just stick to entertaining us with your Amazing Talent™, far out dance moves, funky songs, and self-mutilation, that’d be great.</div>
<div></div>
<div>But he didn’t stick to that, of course. The momentum rolled on, and before we knew it, we were lynching Michael Jackson for being a pedophile.</div>
<div></div>
<div>Was he? That’s the question that will probably never be answered. In the end, we never actually found that out. And it should be noted that the lynching of Michael Jackson, in the legal courts of our most official kind of lynching, was ultimately proven to be a flawed process. Whether there was a real case or not, the case that was made turned out to be not only shallow, but corrupt. We decided he was guilty, but there was never, it tuned out, any real basis for that. It was just conjecture. It still is.</div>
<div></div>
<div>The potential validity of that conjecture is a little obvious. You can’t say he didn’t, but, well, you’d be hard pushed to say with much certainty that there wasn’t a chance. That damage, as he grew, just became so increasingly obvious, and it was always quite clearly connected to that childhood the beaten little monkey was never given. Peter Pan’s a charming little fairy tale – but it’s rather… well… off, as a real apparition in a grown man. And here was a grown man, mutilated beyond recognition – so fucked up that even his voice somehow froze in time (unless that was helped by the darker side of the medical industry, too) – strolling through his personal fairground, Neverland, in his pyjamas, surrounded by the sick and helpless children he was clearly obsessed with. It aint a pretty picture, let’s face it.</div>
<div></div>
<div>I, for one, always believed there was a strong chance that the exact symptoms of that damage – as very damaged as he was – did not include sexual impulses or behaviours towards or with children. I’m not saying that with 100% certainty, don’t get me wrong. I don’t know, at the end of the day – I’m left with conjecture, as much as the next person is. But my belief is not because I’m such a Jacko fan (we all know it&#8217;s the Queen of Pop who has my heart, and not the King!), or because I just can’t tarnish the function of Jackson as a symbol to myself, with the hard reality of the real manchild. It’s because I think his damage originates in a place so very young, sexuality of any kind wasn’t even part of the picture.</div>
<div></div>
<div>That’s different if he was sexually abused as a child – but from what we know, he was simply a victim of physical violence without any sex. He was fairly honest, I think, by admitting that he was beaten but not molested, and I personally believe that story. The only one who has ever negated it is Latoya – but it’s quite possible that with Mr Jackson being, as far as we know, a red blooded heterosexual, that while one gender was beaten, the other was treated to a very different kind of experience. I also felt sorry for Latoya, too – for she was treated even worse by us, than her brother was – because we simply shrugged her off as a lunatic, without ever acknowledging that far from this invalidating her accusations, perhaps they <em>explained </em>her lunacy. It’s chicken and the egg stuff, and we tend to fuck that up all the time (because we don’t really grasp human psychology). I suspected that she was, however, projecting upon Michael, by announcing that he was molested also. I think <em>she</em> was. But I think he was only beaten. It’s conjecture; but it’s my personal analysis, anyway.</div>
<div></div>
<div>Michael himself would state his case – the case that while he was obviously a damaged man in some ways (he said he would become so terrified of his father, he would literally vomit at the thought of him), it had not manifested sexually – in his infamous interview by Martin Bashir. Fresh from the courthouse circus, Jackson foolishly fell for Bashir’s journalistic aspirations disguised as sincere understanding. Bashir spent months convincing Jackson he was an admirer who felt moved to help him right the wrongs done against him by a naïve and unforgiving society. He offered Jackson an interview special, to supposedly give him a vehicle to explain himself to us. But he was lying. He wanted the golden moment of his career – nothing more – and he knew he wasn’t going to get that by providing the peanut gallery a portrait of Jackson with a halo above his head. No, no, we wanted blood. Bashir was going to sell it to us. Uh-oh, fucked up amazingly talented black boy – you’re about to get fucked over, once again.</div>
<div></div>
<div>That, it would seem, was the final straw for Jackson, who quickly retreated from the world; Peter Pan now seeming more like Willy Wonka. And slowly but surely, we started to forget about him.</div>
<div>Until, somewhat ironically, quite recently, when out of nowhere it was announced that Jackson would return to the stage, after all these years, to give us one final blast of his Amazing Talent™. It was consciously designed as his farewell to us. Jackson had already decided that he was about to leave our horrible white world of celebrity. He actually wanted us to know it, too. He needed to.</div>
<div>I think that’s because, underneath, the most horrible irony of all was that Jackson, as hard as he tried, could never be anything other than a product of that white world of celerity and the belt of his father who fashioned him for it. He was raised for our affection &#8211; he existed only as a product we consumed. Without it, who the fuck was Michael Jackson? In the last few months, it appeared he was somewhat of a hypocrite, for the contradiction is obvious: if you wanted to leave our world, and our minds, and everything, and just be left alone and forgotten about, then why oh why, Michael Jackson, did you need to mount the most expensive world tour ever planned? We’d pretty much forgotten about you, as it was. I had no idea where he was, or what he was doing, before the press conference announcing The Last Time Tour. Did you? I doubt it.</div>
<div></div>
<div>He didn’t want us to forget about him. He wanted us to remember him. He couldn’t let our love go. He couldn’t live, knowing that he was ultimately destroyed and tossed aside by us – by our culture, by history. Like the little boy he ultimately remained, he cried, “I don’t care what you think”, when, naturally, he cared very much. You can’t blame him for that, I suppose. I’m sure all of us have experienced the nagging lack of resolution, from a situation where the people who think so poorly or wrongly of you never end up realising their error and repenting and asking for your forgiveness. I’ve no doubt it was hard for Michael Jackson to – no pun intended – fade to such a black as his recent obscurity. He wanted his happy ending. Don&#8217;t we all?</div>
<div>“I just want to be left alone,” he said, only weeks ago, in what would be his final interview. “Why is that so hard to understand?”</div>
<div></div>
<div>I understand it. And it’s not that I think that’s a complete lie. I just think his need for resolution with us was so strong, he could not properly fulfill his other desire to retreat, without first having known that resolution. It was stopping him from moving on. I wonder if he had have actually received it, if he would have then been able to let go as planned; or if the temptation would have been too great, not to simply resume his place in the spotlight and hang on for dear life?</div>
<div></div>
<div><img src="images/jackson.png" alt=" " hspace="9" vspace="9" align="left" /></div>
<div>We’ll never know. The fact of the matter – so obvious – was that Michael Jackson was clearly in no state to perform at the level required for those kinds of shows. He was not Madonna. He was a frail man drowning in a sea of pharmaceuticals: thin (now under 10 st), gaunt, weak and sedated. The thought of him spending 50 nights in a row on those amazing dancing legs was… well… completely implausible. Everyone around the tour – from the crew, to the directors, to the publicity agents – are now happy to admit to press that Jackson was clearly in trouble. But nobody said anything before, of course – they rolled off their PR copy, as expected, and were no doubt happy to be paid so highly to witness what must have clearly looked like the train wreck it would ultimately be. This week, a few hours after a grueling rehearsal, his frail body gave in. It’s anything but surprising.</div>
<div></div>
<div>Nor is it a surprise that we are intoxicated with the self-indulgence of our very selective sentimentality. And those who are not in the throws of this, are mostly still in the enthrall of his enabling of sadism. One of my colleagues received a viral text, no more than three hours after his death, with the first of what will be many, many jokes to come:</div>
<div></div>
<div><em>&#8220;Farah Fawcett got to the gates of heaven and God said to her, &#8216;For your arrival to heaven, I shall grant you one wish for Earth.&#8217; &#8216;I wish for all the little children to be safe,&#8217; replied Farah. And God killed Michael Jackson.&#8221;</em></div>
<div><em><br />
</em></div>
<div>Boom boom! But the media, needless to say, is taking a different route, by milking the sudden affection (albeit, with the occasional sordid twist, to emphasise the Tragedy™ of it all). We talk about what an Amazing Talent™ the world has lost. Poor world!!</div>
<div></div>
<div>But I think, instead, of poor Michael Jackson. Not because he left our world in a physical, literal sense; but because the brutal plot-twist of all this is that, on the verge of his planned escape of that spotlight, he would never get to leave it. Not psychologically, at least. He died in the throws of that spotlight, as the fucked up amazingly talented black boy &#8211; as<em> our</em> fucked up amazingly talented black boy. We never got to give him his resolution. He never got to experience the release some anguished part of him must have so desperately yearned for. He was never free.</div>
<div>It is one of the more confronting facets of life, that not everyone escapes their damage. Despite our seemingly innate concepts of justice, or &#8220;fate&#8221;, etc, etc, not everyone’s a winner, baby &#8211; that’s the truth. Certainly not Michael Jackson. He was, from the very beginning, to the very end, an unfathomably damaged soul who was nothing more than our (at times, vicious) consumption of him. And boy, are we consuming him now. We won’t stop, I imagine, til we get enough.</div>
<div></div>
<div>Goodbye, Michael Jackson. You&#8217;ll certainly be remembered, now.</div>
<div></div>
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		<title>THE WAR ON CHASER</title>
		<link>http://www.aarondarc.com.au/poppsychology/2009/06/the-war-on-chaser/</link>
		<comments>http://www.aarondarc.com.au/poppsychology/2009/06/the-war-on-chaser/#comments</comments>
		<pubDate>Sat, 06 Jun 2009 09:56:44 +0000</pubDate>
		<dc:creator>Aaron Darc</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Society & Culture]]></category>
		<category><![CDATA[scandal]]></category>
		<category><![CDATA[The Chaser]]></category>

		<guid isPermaLink="false">http://www.aarondarc.com.au/poppsychology/?p=736</guid>
		<description><![CDATA[While I’m aware this website pools a similar demographic to The Chaser (so I’m not expecting this to go down too well), I’ve never really been a fan. Yes, the team come up with the odd mildly amusing piece; but they sit amongst a lot of crass skit-comedy that, to my mind, is no better <a href="http://www.aarondarc.com.au/poppsychology/2009/06/the-war-on-chaser/" class="more-link">More &#62;</a>]]></description>
			<content:encoded><![CDATA[<div><img src="images/chaser.jpg" alt=" " hspace="10" vspace="10" align="left" />While I’m aware this website pools a similar demographic to The Chaser (so I’m not expecting this to go down too well), I’ve never really been a fan. Yes, the team come up with the odd mildly amusing piece; but they sit amongst a lot of crass skit-comedy that, to my mind, is no better than any of the other compilation shows aired on commercial networks. In fact, some of their rivals are much better; but they fail to create the cultural context that deems their work so supposedly intelligent and socially cutting, as The Chaser has so successfully cultivated. And I’ve always had a problem with the legitimacy of their staple “pranks”, because so many of them are fake. I personally know one of the &#8220;actors&#8221; hired for one of the stunts that was, like all of them, aired as a supposedly riotous scene that not only were we expected to believe was &#8220;real&#8221;, but one that&#8217;s entire comedy revolved around that realness (the Borat style of watching real people respond to absurd situations). In this particular skit, an unsuspecting Japanese businessman shares a cab with two of the boys; but, truth be told, there was nothing unsuspecting about him – he had a friend who was part of the production team, who called on him after the casting department had difficulty finding the right unsuspecting Japanese businessman for the role. He knew nothing of the television show, and – unbelievably – did it for free, as a “favour”. Needless to say, he never heard from them, again; but the sketch became one of their most notorious – a sketch that was (particularly considering that it was completely scripted) unnecessarily racist. But that’s The Chaser for you – peel away the feeling we have that, as lefties, we’re supposed to see it all as some searing social portrait or, worse, an important warrior in an ideological crusade (I mean, really), 80 percent of their work is filled with nothing more than dressed up toilet humour. They forever crucify the Bogans, but they have more in common with them than they presume. They just wear nicer clothes, and hang out in cultured areas of the inner city. Oh, and they&#8217;ve made a lot more money. But this week, a week into their latest series, the similarities have been highlighted.</div>
<div></div>
<p><span id="more-736"></span></p>
<div>I only drop in on The Chaser, sporadically; but the decline in their quality has been notable over recent series&#8217;. That’s not particularly uncommon when a group of young, arrogant men become Stars™ &#8211; their heads finally reaching such depths of their asses, they can hardly see what’s in front of them, let alone write a decent show. Living in the same area, and socialising with many of the same scene, I’m constantly cringing at the way they are forever treated as royalty – the boys at the bar everyone wants to end up talking to. Of course, it’s mostly because we’re trying to forge a career, and who you know, in the television industry, is everything; but I’ve endlessly watched them milk it &#8211; especially with the ladeez – and I can’t say it has endeared me to them any further.</div>
<div>
<p>This week, the boys may have finally hit a pothole that, unlike previous scandals (which only upped their cool factor), may do more harm to their careers than good. Certainly, the Make A Realistic Wish sketch will be championed on the playgrounds of teenage boys – but that’s hardly the fandom of searing social portraits and left-winged ideological crusades. And the most telling thing of all about this pothole is how very empty it is. I mean, really, what can you say about it? If anything shows up the vacuous truth about The Chaser, it is surely this. Their emerging statements are predictably placing it in the arena of valid social discussions as freedom of expression, political censorship, the place of satire to make intelligent statements, yada, yada, <em>yaaaaawn</em>. But it’s all rot. The boys say the piece was “misinterpreted” &#8211; but what, exactly, is there to interpret? I’m with the Twitterer who sharply responded to this defense; “Don’t insult the viewing public’s intelligence”. Perhaps the Bogans aren’t that dumb, after all. Nor, I would hope, are many of their more cultured fans.</p>
<p>So, if you’ve missed the hoo haa, let&#8217;s acquaint ourselves with the skit in question…</p>
</div>
<div></div>
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<div>It satirises nothing; says nothing. It’s a cruel joke – nothing more, nothing less &#8211; and the irony of this article following the attrocious popularity of The Chk Chk Boom Girl is that there&#8217;s really little difference in the level of comedy here. It&#8217;s just tasteless, arrogant, superiorist sadism. And you can defend tasteless comedy, if you so desire – but don’t suggest there’s anything more to defend in this scandal. If the boys had any guts, they’d make a <em>real</em> statement, defending the rights of upper class law students turned comedy act to make fun of whomever and whatever they like for the empty amusement of others. It makes fun of charity organisations for terminally ill children and, yes, terminally ill children themselves. But it doesn’t <em>satirise</em> them. To satirise them, it would be making a statement that reveals a dark truth about both these things – the comedy would have some actual insight &#8211; but it doesn’t. The only thing this shows up is The Chaser. For that, I am glad. It’s long overdue.</div>
<div>The twist that too many people have yet to catch onto, is that it also shows up another not so endearing trait of their work that has been known for quite some time amongst inner circles: it’s not exactly original. For me, the most infuriating aspect of all this is that these boys have such ludicrous amounts of funding dollars thrown at them – because they’re supposed to be the innovative creative geniuses of Australian television, bla, bla, blaaaaaa – money that could go elsewhere, to people who are truly doing something cutting edge – and what do they do with it? They recycle the work of others.</div>
<div>This is a sketch from Comedy Network’s The Mansion (aired last year)…</div>
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<div>Um…. yep. And the irony is that this is actually a much better piece that, yes, does actually make a case as satire. It doesn’t stoop so low to target the actual kids; keeping the focus firmly on the organisation, as a send up of the funding problems of the lower spectrum of the charity circuit, and the often bizzare charcaters it takes to steer them. It’s hardly earth-shattering, either; but it’s much better than the recycled version that would create waves, all these months later. It’s better scripting, it’s better acting, it’s even better production. Where are all those ABC funding dollars going, exactly?</div>
<div>And it’s not getting any better for the boys, as this thing rolls on. Yesterday, a friend of The Chaser team came forward to express her disillusionment with those she now called “former friends”. Her daughter, who also knew the boys, has been battling cancer for two years. Needless to say, she didn’t find the skit very funny. She revealed that the actors in the sketch are the twins of the shows’ producer, and that to see them dress their kids to mimic an ordeal they have, through her daughter, personally known, was beyond belief.</div>
<div>“They tied a scarf around one of the heads pretending she’s lost her hair, which of course my daughter did,” she told radio. “They put dark circles under her eyes, which my daughter has had for two years now, and they knowingly put them on after everything we have been through…. I think probably that mother who I know well will probably be dying at the moment at what’s happening, well she should be… There are some things that there is just no coming back from and that they are not being pulled off the air is a disgrace because they no longer deserve a platform in which they can inflict so much pain, especially on a community of people who are potentially dealing with one of the hardest things a parent will ever deal with… That they bring pain to that group, that I am unfortunately a part of, is extraordinary to me.”</div>
<div>Today, it was announced that the show would be suspended for two weeks, while an inquiry and decision was made.</div>
<div>
<p>They’ll probably be back, mind you. They’re worth far too much money. But one has to wonder where that money will come from in future, and how much, in comparison to the astronomical sales they have generated (from DVDs, books, shirts, etc, etc) that will be. It may not end here, this week, for The Chaser. But it may be the beginning of their fade to black. My, how fast the Stars™ burn in la la land.</p>
</div>
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		<title>THE SKINNY WHITE GIRL SAID TO THE SKINNY WHITE GUY WITH THE CAMERA&#8230;</title>
		<link>http://www.aarondarc.com.au/poppsychology/2009/05/the-skinny-white-girl-said-to-the-skinny-white-guy-with-the-camera/</link>
		<comments>http://www.aarondarc.com.au/poppsychology/2009/05/the-skinny-white-girl-said-to-the-skinny-white-guy-with-the-camera/#comments</comments>
		<pubDate>Wed, 27 May 2009 10:01:10 +0000</pubDate>
		<dc:creator>Aaron Darc</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.aarondarc.com.au/poppsychology/?p=739</guid>
		<description><![CDATA[ACA Journalist: &#8220;So would this be a normal thing for you to do?&#8221; Chk Chk Boom Girl™: &#8220;It would be. If there was a camera on the street, every week, it would be!&#8221; Laughter can be cruel. We all know that – I’m sure every single one of us, at some point in our life <a href="http://www.aarondarc.com.au/poppsychology/2009/05/the-skinny-white-girl-said-to-the-skinny-white-guy-with-the-camera/" class="more-link">More &#62;</a>]]></description>
			<content:encoded><![CDATA[<div><strong><br />
ACA Journalist: &#8220;So would this be a normal thing for you to do?&#8221;</strong></div>
<div><strong>Chk Chk Boom Girl™</strong><strong>: &#8220;It would be. If there was a camera on the street, every week, it would be!&#8221;</strong></div>
<div><strong><br />
</strong></div>
<div>Laughter can be cruel. We all know that – I’m sure every single one of us, at some point in our life (for some, many points) have been laughed at. To remember it, is to remember the emotional wound – whether brief, or that lingering, subconscious kind. And it really does come down to that cliché conceptual division, between laughing &#8220;at&#8221; someone and laughing &#8220;with&#8221; them. Truth be told, we don’t laugh with each other nearly enough; but it’s lovely when it happens &#8211; a true empathetic kind of joy, and decidedly healthy. Very different, of course, to laughing <em>at</em> someone. That is sadism. We find it first in young teens, who, in their evolving socialisation, take a brutal, blatant pleasure in the misfortune and chastising of others. Some would say it’s a kind of developmental phenomenon, a by-product of the mechanism of empathy being something we are not born with but grow into – as if sadism should become slowly eradicated, as we learn it is “wrong” on the basis of understanding how it makes its victims feel. Or, perhaps, it is a reactionary phenomenon, a kind of cornered or threatened mechanism, a way to attack those who we feel attack us in some way. At times, it’s probably either or both these dynamics. But human beings are, there’s no doubt about it, seemingly challenged when it comes to empathy for others, as well as rather territorial. And “comedy” – the process of eliciting laughter – has long been a favourite weapon for threatened societies who are unable to transcend the divides of that perception of threat. In the war years of my Great Grandmother, beautiful everyday Aussies sang the most horrendous comedy songs about the Asians they fought against in the war (cultural or otherwise). “I like Chinese” – bizarrely destined to be rewritten as the commercial theme for an electronics retail giant owned by Chinese Australians (“I like Bing Lee”) – was a crass tune punning the advent of the Chinese restaurants (how bizarre to think that these symbolised the perceived invasion) with literally eating Chinese <em>people</em>. Racism meets cannibalism – charming. And this week, all these progressive years later, we had the Chk Chk Boom Girl™. Wogs of the world, beware; we’re not that much further than 1955 as you would think.</div>
<p><span id="more-739"></span></p>
<div>I’m not going to spend time retelling the narrative, most of us know the scene. The Nine News cameras rush in to scavenge the crowd of drug-fucked Kings Cross revelers who have gathered round the “excitement” of someone getting shot. It’s just like Underbelly, but real. They find some young intoxicated girl (a waitress named Claire) who is more than happy to get her face on the camera and, in the process, “have a laugh”. They ask her what she saw, and she gives a chilling witness account.</div>
<div></div>
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<div></div>
<div>It’s racist. I’m not sure how anyone saw that video and thought it to be anything else. I’ve got years of weekends spent in the Cross, in Oxford Street, in the club scene of the inner city – that this is perceived as in any way extraordinary makes me feel somewhat more exciting than most people must be. This is nothing. It’s the kind of racism that elicits chuckles all amongst the drugged white late-teens and young adults who stumble, in packs, through the streets where the beats roll til dawn. It’s not remotely clever. It’s just crass highschool breed racism. It’s just a video of some dumb, trashed, white Aussie, sqwarking her debasing ethnic generalisations for the validation of the other dumb, trashed white Aussies. Yawn.</div>
<div></div>
<div>
<p>&nbsp;</p>
<div>But boy, did it get the laugh she wanted – on a much bigger scale than even she expected. Thank heavens for social media! Where would our culture be without it?</div>
<div></div>
<p>Someone was shot. Sorry, I just thought I should say that, because nobody else seemed to. It made worldwide media. And that’s not the shooting in the middle of the street – no, no, the world plugged into the funny girl mocking wog stereotypes as a response to a shooting.</p>
<p>&nbsp;</p>
</div>
<div>While the victim lied in hospital, hundreds were remixing and re-editing the video into a variety of techno and hip-hop versions. “Shake shake shake shake the room…. Chk chk chk chk BOOM!”</div>
<div>ROFL, as they say.</div>
<div></div>
<div>Eventually, some clever journalist made the obvious leap to sticking a microphone in the victim’s face, post-surgery, and asking him what he thought of the whole thing. Funnily enough, he didn’t like it. And we didn’t like <em>that.</em> Some columnists – and hundreds of forum fanatics – thought he should really just “get over it”, and stop unfairly victimising poor, lovable Claire. How dare he suggest our laughter was somehow wrong? That wog really can’t take a joke. Not taking a joke (translation: not allowing the greater to make fun of you with debasing ethnic generalisations) is <em>sooooo</em> UnAustralian™.</div>
<div></div>
<div>In the end, the gig was up for Claire. It turned out she was lying. She saw nothing. She just happened to see the cameras arrive, and, being Gen Y, she knew exactly what to do. Perhaps the most amazing thing in all this is that most people actually needed someone to confirm that they were not watching a truthful account. Because surely, that would have happened, right? That’s what those wogs do, after all. Angry wog, shot wog… you can fill in the blanks, surely. Claire did. And it all seemed to fit for most of the country.</div>
<div></div>
<div>Tonight, she arrived on exactly the show you’d expect her to: A Current Affair. The “Journalist” (yes, I put that in inverted commas) did occasionally put it to her that maybe what she did was offensive and – just maybe – a little racist; but it was all set up only for her to respond and ultimately quash that very viewer perception. She flippantly refuted everything, the “Journalist” smiling – charmed by her Everydayness™, no less – adequately convinced by such as explanations as:</div>
<div></div>
<div>“It’s not racist. I understand how the word can be racist to older people. But in my generation, those words (like wog) don’t mean anything anymore.”</div>
<div></div>
<div>No, no, not at all a derogatory label and descriptive of an ethnic other – it meant absolutely nothing. That’s why we use words – because they have no meaning. Silly me! Do go on, Claire.</div>
<div>“We say things like wog, skip and bogan, to each other, all the time, and we’re just joking.”</div>
<div></div>
<div>But I’m guessing she uses “wog” to denote Lebanese, Greeks, Italians, etc; “bogans” to denote white trash Australians; and “skip”&#8230; well… I’m a little skeptical of her use of the word “skip”. Me thinks she knows to throw in a word that we know ethnic minorities use about us. Maybe she’s not as dumb as she seems. Or maybe the mechanics of racism are adapted for so long, even stupid people know how to be smartly racist.</div>
<div></div>
<div>Not to mention that the only other two words she gives as an example are words referring to white Australians – which Claire is a part of. Only one refers to an ethnic – the one she just happened to use (but not for any reason &#8211; “it didn’t mean anything”, after all) in her video using a shooting incident to make fun of wogs as gun-touting criminals who kill each other over promiscuous women.</div>
<div>Claire was backed up by Experts™, too. In fact, ACA didn’t bother to find a single expert offering anything as a counter-argument – all backed poor innocent Claire’s defense.</div>
<div></div>
<div>“Wogs, themselves, use the word to describe each other!” one Academic™ scoffed.</div>
<div></div>
<div>What? Like the word, Nigger, perhaps?</div>
<div></div>
<div>For all we may say about America (and I don’t take much of it back), they at least have a very sound cultural ideology in regards to the division between dubious lexicon being used by those it labels, and being used by others in reference to them. There’s the odd blow up, every now and then (hello, Michael Richards), but it’s just that – a blow up. It creates a furore. The Chk Chk Boom Girl™ has this week’s biggest fanclub on facebook.</div>
<div></div>
<div>“I don’t know why,” smiled Tracy Grimshaw, returning from the story, “But I have a feeling we’re going to be seeing more of that girl.”</div>
<div></div>
<div>That&#8217;s probably because the exclusive was part of talks Nine are having with her. Hmmmmmm, now how can we capitalise and exploit her Fame™?</div>
<div>
<p>I have a feeling they’ll find a way.</p>
</div>
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		<title>BAD PUBLICITY FOR KILLEEN IS GOOD PUBLICITY FOR FADING LOGIES</title>
		<link>http://www.aarondarc.com.au/poppsychology/2009/05/bad-publicity-for-killeen-is-good-publicity-for-fading-logies/</link>
		<comments>http://www.aarondarc.com.au/poppsychology/2009/05/bad-publicity-for-killeen-is-good-publicity-for-fading-logies/#comments</comments>
		<pubDate>Wed, 06 May 2009 10:30:42 +0000</pubDate>
		<dc:creator>Aaron Darc</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Gretel Killeen]]></category>
		<category><![CDATA[Logies]]></category>

		<guid isPermaLink="false">http://www.aarondarc.com.au/poppsychology/?p=744</guid>
		<description><![CDATA[Like most of the country, I didn&#8217;t bother watching The 2009 Logies. In fact, I had no idea it was on. But boy, do I know about it, now! This week has seen a constant dialogue of Logies talk, filling papers, gossip mags, TV talkshows and radio talkbacks &#8211; it&#8217;s literally millions of dollars worth <a href="http://www.aarondarc.com.au/poppsychology/2009/05/bad-publicity-for-killeen-is-good-publicity-for-fading-logies/" class="more-link">More &#62;</a>]]></description>
			<content:encoded><![CDATA[<div>Like most of the country, I didn&#8217;t bother watching The 2009 Logies. In fact, I had no idea it was on. But boy, do I know about it, now! This week has seen a constant dialogue of Logies talk, filling papers, gossip mags, TV talkshows and radio talkbacks &#8211; it&#8217;s literally millions of dollars worth of press and media space. Ironic, considering that the clear, self-confessed problem of The Logies was that (like me, seven days ago) nobody particularly gave a shit, anymore. Problem solved, I guess. And how did the struggling event find its relevance? With a Shock And Awe campiagn against last Sunday&#8217;s host, Gretel Killeen. Feel sorry for Killeen, if you must &#8211; but don&#8217;t, for even a second, feel sorry for The Logies. They&#8217;re more than happy to let their freshly-cropped host get&#8230; well&#8230;. a good cropping. They&#8217;re thrilled to be the subject of a conversation, and they&#8217;re cleverly playing her death to achieve a resurrcetion from their own.</div>
<p><span id="more-744"></span></p>
<div>The question must be asked: how deep does this publicity bonanza go? Is Killeen&#8217;s slaughter the execution of a well-laid marketing plan? Or, like any smart business, are they simply riding the opportunities that have arisen from their would-be mistake of giving poor Gretel the spotlight? I&#8217;m a tad suspicious, I must say. For all that can be said badly of Killeen, as her career evolved over Big Brother (and I&#8217;ve always been the first to say it, after all), there&#8217;s no denying her talent (and I&#8217;ve always said that, too, mind you). Killeen&#8217;s demise in BB world had nothing to do with skill &#8211; it was a matter of creative direction, it was almost ideological in some respects. In the end, as the woman beneath the facade became starngely intertwined with her onstage persona &#8211; and as she clearly began to struggle in some weird neo-celebrity existential identity fugue &#8211; the house of cards came crashing down for Killeen &#8211; but she remains a great talent&#8230; partly what made her demise such a shame (I once thought quite highly of her &#8211; enough to often feel quite unpleasant about coming to despise her work so much).</div>
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		<title>CATHERINE LUMBY TO THE RESCUE. OF THE NRL.</title>
		<link>http://www.aarondarc.com.au/poppsychology/2009/03/catherine-lumby-to-the-rescue-of-the-nrl/</link>
		<comments>http://www.aarondarc.com.au/poppsychology/2009/03/catherine-lumby-to-the-rescue-of-the-nrl/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 04:47:02 +0000</pubDate>
		<dc:creator>Aaron Darc</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[NRL]]></category>
		<category><![CDATA[sexism]]></category>
		<category><![CDATA[sexual assault]]></category>

		<guid isPermaLink="false">http://www.aarondarc.com.au/poppsychology/?p=60</guid>
		<description><![CDATA[In the wake of the latest NRL sexual assault scandal, Catherine Lumby rears her head with yet another soapbox rant that betrays and exploits the very social issue she pretends to support (the actual website it has been published on is currently down while uploading this, so CLICK HERE to go a forum where someone <a href="http://www.aarondarc.com.au/poppsychology/2009/03/catherine-lumby-to-the-rescue-of-the-nrl/" class="more-link">More &#62;</a>]]></description>
			<content:encoded><![CDATA[<p><em><span style="color: #ff0000;">In the wake of the  latest NRL sexual assault scandal, Catherine Lumby rears her head with  yet another soapbox rant that betrays and exploits the very social issue  she pretends to support (the actual website it has been published on is  currently down while uploading this, so <a href="http://forums.leagueunlimited.com/showthread.php?p=5458008" target="_blank"><strong>CLICK HERE</strong></a> to go a forum wher</span></em><a href="http://www.aarondarc.com.au/poppsychology/wp-content/uploads/2010/04/footyplayer.jpg"><img class="alignright size-medium wp-image-61" title="footyplayer" src="http://www.aarondarc.com.au/poppsychology/wp-content/uploads/2010/04/footyplayer-232x300.jpg" alt="" width="232" height="300" /></a><em><span style="color: #ff0000;">e  someone has copied it), now being used as a basis for discussion of the  horrifying allegations against star player, Brett Stewart. Which, as a  carefully penned PR exercise, is precisely the point of it. Academia for  sale?</span></em></p>
<div>Another week, another high  profile, overpaid, male superstar allegedly abusing another woman. This  site&#8217;s beginning to look like it&#8217;s devoted to nothing else; but if only  this cultural disease would go away, I could get back to laughing at bad  television. But, it&#8217;s not going anywhere. Far from the idealistic,  convenient notions many harbor about our &#8220;progressive&#8221; society &#8211; where  women being an oppressed gender and subject to a range of ill behaviours  manifested and accepted within the misogyny and disrespect of men, is a  thing of that past we (oh, good) don&#8217;t have to deal with (because  that&#8217;s just so much easier) &#8211; here we are. Again. And this one  involves&#8230; oh, my&#8230; a <em>footballer?!</em> Who would have thought?!  But, lucky for us, Catherine Lumby, God&#8217;s gift to  academia-slash-media-slash-humanity, has come forth with her corporate  funded pearls of wisdom, to remind us that the issue of sexual abuse of  women is by no means confined merely to football. Thanks, Catherine,  &#8217;cause, you know, it never dawned on me that it happened, any place  else. For a minute there, I almost made a valid observation that  threatened the publicity of the people who pay you.</div>
<div><span id="more-60"></span></div>
<div>
<div>Many years ago, a disturbing trend began to develop,  within the beloved Aussie culture of rugby league, as we opened paper  after paper, to find new instances of often severe cases of physical  and/or (as is mostly the case) sexual abuse from NRL players, against  women. As someone who grew up around football, I found it difficult to  imagine that anyone would be surprised, and I often wondered if the  correlation many began searching for (as to <em>why</em> rugby league,  in particular, had become so full of these incidents) had as much to do  with social attitudes towards the reporting of such cases, as it did the  cultural attitudes of the players who seemed to find it acceptable.  Still, there&#8217;s an argument to be made &#8211; and it frequently is &#8211; that the  growing prevalence of this behavior can also be correlated with the  increasing salary and celebrity of these top tier players, pumping up  the ego and, as one op ed journalist so rightly pointed out in  WaToday.com, rewarding a culture of immaturity. Binge drinking has also  become an obvious, and valid, connection (considering nearly every one  of the past era&#8217;s incidents have occurred while players were blind  drunk). Although, I&#8217;d also like to suggest that the increasing  accessibility and use of cocaine, amongst the celebrity circuit, is also  a highly underrated element. While there have been a couple of  instances of high-profile sportsmen being caught using the drug, it  remains &#8211; through both the nature of the detection system, and the  inability of the mainstream public to comprehend it &#8211; an overlooked  agent of behavioural change (and it is just that &#8211; known for resulting  in feelings of increased sexual drive and aggression). Like most things,  it is no doubt a combination of some, or all, of these factors.</p>
<p>Underneath  all of these, however, is the larger context of social and cultural  ideology, regarding the image and treatment of women within our  patriarchal system. It would be redundant of me to outline this factor,  for it permeates so much of my work (and, most recently, in our  discussion on the recent reactions to the Chris Brown fiasco); but,  suffice to say, despite well-funded community ad campaigns that would  have us believe &#8220;Violence against women: Australia says no&#8221;, so much of  our culture seems to say something quite different. Lumby&#8217;s quickly  pushed out article, knowingly headlined, &#8220;It&#8217;s Too Easy To Put All The  Blame On Football&#8221;, is an exploitation; partly so devious, because it  exploits what is a valid, logical reminder: that the issue of violence  against women is a larger one than merely these stories that continue to  find their way out of the world of celebrity NRL players. The issue did  certainly not begin, nor will it end, with NRL, no.</p>
<p>But, Lumby &#8211;  who clawed her way to bonafide media whore and (in recent years)  academic validation on tap for big business PR campaigns (on the basis  that she is an astute cultural and media analyst) &#8211; stretches the  boundaries of common sense (let alone, the basic ideas of cultural and  media studies, at an academic level), if she truly believes that  something as culturally revered and (the cruncher, here) deeply  connected to the male cultural psyche, as is football, has no symbiotic  relationship with that broader cultural problem she sites. One must  surely feed off another; and, at very least, how can we address where  the problem must ultimately be nipped &#8211; in the way we grow our boys to  think of and treat women &#8211; without acknowledging the importance of  celebrities as role models, as figures who affirm and validate  behaviours through the often blind adoration of those who put them on  such high pedestals?</p>
<p>Well, truth be told, Lumby is surely smart  enough to know all of this. I know a few, within the academic and media  circles, who believe Lumby&#8217;s notoriety has come off the back of idiotic  beliefs she actually, whole-heartedly, believes to be true. But I don&#8217;t  buy that. I think it&#8217;s very important to remember that Lumby is a very  intelligent woman: seen, above all else, in her ability to ride the  media &#8211; and, now, corporate &#8211; game, like no other academic has done in  recent memory. It&#8217;s her job. And it&#8217;s given her both the taste of fame I  have always imagined she secretly feeds off (but that&#8217;s not necessarily  unique for an academic &#8211; it&#8217;s just unique for any to actually achieve  it, in today&#8217;s un-academic culture) and, at the end of the day, more  money than her colleagues who never transcend their ivory towers. To  watch her climb her way from the gutters of five minute appearances on  the morning chat show circuit (lending her analysis to such mundane  extensions of Mc Feminism as &#8220;Gee, aren&#8217;t women doing well in that  workforce, today?!&#8221;), to  gigs with various papers who were happy to  give her a platform (mostly, on the growing marketability she built off  her trashy TV performances), was vaguely impressive. The woman can  network and market herself, there&#8217;s no denying it. And there are many  who suggest her popularity with universities has partly stemmed from the  marketability of these aspects with students (who are much more  enamored of the Professor they&#8217;ve seen on the tele, than the one who  wrote a groundbeaking journal they&#8217;ve probably never heard of or care  about). Her career as published academic author has also flourished (six  books in total), in a publishing world that very much likes the  marketability of authors with actual public profiles (you don&#8217;t get many  of them sending in academic pieces for publishing!).</p>
</div>
<div>The thing is, at the end of the  day, I wouldn&#8217;t have any problem with any of this &#8211; especially, since  she has always touted an apparently feminist perspective &#8211; if what she  had done with this profile was anything but to then start selling it for  corporate contracts that, far from helping the cause she would have us  believe she is a warrior for, resulted in so much damage, for no other  reason than her obligations to assist in the publicity of these  companies (something they partly gravitate towards her, for: because  they know she has the connections and profile to be of assistance in  this field). This woman set herself up as a valid voice against the  abuse and mistreatment of women, and then has the audacity to use this  image to justify a range of businesses that are a part of the problem.  It&#8217;s vile. She&#8217;s vile. Let&#8217;s stop giving this woman the platform, from  which to further her true cause&#8230; herself.</p>
<p>I first came across  Lumby, who had already sent some alarm bells ringing with her  transparent criticisms of Greer (cleverly distancing herself, when the  public tide had very much turned on the most famous feminist academic of  them all), during my years, following the descent of the Big Brother  programme. Lumby had been hired by the show, after the (correct) notion  began to develop, that it deliberately cast young men who were poor  examples of gender ideology, happily placed them in situations that  promoted a misogynistic thrill and, ultimately, glorified this  behaviour. Big Brother was in a bit of a jam: it had no intention of  removing these elements of the product (for they were so central to what  gave the show so much popularity, attention and &#8211; therefore &#8211;  advertising and cross-promotional revenue), but knew trouble when it saw  it, and wanted to somehow give the impression that it was indeed  dealing with the problem. It&#8217;s generally referred to as &#8220;Chaos PR&#8221;, an  amusing term that basically means &#8220;stop the negative ideas ruining the  prosperity of the product, with carefully planned, manipulative  publicity messages that create a counter-effect&#8221;. Lumby was, after all, a  respected figure in the fight against the social and cultural epedemic,  and, furthermore, had proved herself media-savvy and accessible to the  mainstream consumer public.I must say, if I were in their shoes, I would  have sighted her as the obvious option. And that, they did.</p>
</div>
<p>So, she was hired to &#8211;  &#8220;officially speaking&#8221; &#8211; develop and help implement a programme that  would supposedly &#8220;educate&#8221; the show and its contestants on what is  acceptable behaviour and attitudes towards women (sounding familiar?).  Of course, this was a token activity the show was never going to take  seriously, nor (realistically) one that would have any real effect. By  her own admission, the problem is so huge &#8211; so rooted in the very depths  of our cultural lives and psyche &#8211; that a couple of hours of some  routine guides on how to treat women nicely, was going to be taken about  as seriously as OHS videos are in employment inductions. But that was  never the point, and not what the show was really paying for. Again, I  know a couple of people who would interpret this as the black comedy of a  woman so deluded, she actually thought her services would have an  impact, and that the subsequent media appearances she made, defending  them, were a sincere reaction that (perhaps, desperately) clutched to  her work and beliefs. But is Lumby &#8211; a woman who has spent her life  following the machinations of media and pop culture business, and who  has proven herself savvy from the way she, herself, has rode them to  success &#8211; really that naive? I find it impossible to believe.</p>
<p>Surely,  she knew. I do concede that, potentially, the money is less a factor  than one may think &#8211; it&#8217;s important to also remember that Lumby&#8217;s  profile is increasingly raised by the countless public appearances she  makes off the back of these deals (but this, in turns, brings her more  lucrative contracts). Big Brother touted her around the press, kicking  in the real point of her connection: to inform the general public that  everything was sorted (translation: let&#8217;s all get back to generating our  revenue). Every time she made such an appearance, regardless of the pay  for that particular appearance, her career benefited from the profile  boost &#8211; something that has a trickle down effect on almost everything  she does: increasing book sales, making her more relevant for more media  appearances, marketable for parents deciding which university to send  their child to, and so forth. And, yes, other businesses would have  noted the impact, too. When the very first turkeyslap scandal broke out,  who was it that was splashed across our media, to tell us all that  there was nothing to worry about and that Big Brother was (oh, dear)  &#8220;good&#8221; for young people, and caused advances in social attitudes of  acceptable behaviour to women? Catherine Lumby. It seems a ridiculous  notion, for anyone with a brain between their ears, to propose that Big  Brother actually <em>helped</em> the cause of changing these cultural  attitudes; yet, that&#8217;s exactly what she did. As she was supposed to. And  did anyone ever mention that Lumby was on the BB payroll? Usually, no.  And when it was mentioned, she was put forward as an independent  authority who was supposedly representing the BB critics, by making sure  our concerns were properly dealt with &#8211; someone who was, as The Age  likes to refer to her as, &#8220;an activist on issues of sexual violence  against women and children&#8221; (a functional dynamic of her image that  would be repeated, as we will soon discuss, by the NRL). But it wasn&#8217;t  activism. It was a PR campaign. Nothing more. Nothing less.</p>
<p>It  appears, however, that the NRL has failed to properly interpret her  track record. It should be noted, that the ultimate irony of Lumby&#8217;s Big  Brother relationship was that, the following year after she first  hailed the show as free from such problems (thanks to her diligent work  in advising and educating the producers and contestants), two boys held  down a female housemate on their bed and, well, we all know the rest.  Bit of a turkeyslap in the face of Lumby&#8217;s assurances, you would think.  If I were truly looking for someone to implement a successful programme  to alter an internal institutional culture diseased by sexism and  misogyny, I&#8217;m not sure Lumby has quite put her money where her mouth is.  But, needless to say, this matters not, if the point of contracting her  services is, as was the case with Big Brother, not to actually make  changes, but to develop a publicity campaign to give the <em>impression</em> of making changes. The public have short attention spans, and nobody is  ever going to stop and say, &#8220;But, hang on &#8211; didn&#8217;t she tell us she was  changing Big Brother, right before it all deteriorated, even further?!&#8221;  Regardless of how Big Brother eventually went down, Lumby is still  irresistible for the purpose of PR: she has the right contacts, the  validation of academia, a list of published work, a public profile, the  ability to effectively communicate to the public through media channels,  and &#8211; let&#8217;s not underestimate the importance of this &#8211; has proven  herself loyal to those who do deals with her. No matter how horrendous  Big Brother would become &#8211; no matter how much one would think, &#8220;<em>Surely,</em> that woman can&#8217;t sit there and tell us this is good for this issue,  anymore!?&#8221;&#8230; she did. She kept up her part of the deal. Sure, her  actual programmes don&#8217;t seem to do&#8230; well&#8230; anything, at all. That is  hardly the point.</p>
<p>And so, deja vu. The NRL appoints her to advise  and educate them on changing this terrible affliction within the  institution. And what does the work of Lumby and her colleagues actually  result in? Just <em>10 hours per year</em> of this so called  &#8220;education&#8221;, with these &#8220;how-to&#8221; lessons also incorporating &#8220;responsible  drinking&#8221; into the lightning flash curriculum. Are we really supposed  to take this seriously?! As it is, the idea of top tier, spoiled little  footy players seriously incorporating the work of an academic on &#8220;how to  properly treat and perceive women&#8221; (not to mention the irony in it  coming from a female &#8211; surely, an apparent problem, when looking at how  little respect these men give to the female gender) is laughable. I  can&#8217;t help but imagine a bunch of grown imbeciles, impatiently sitting  through some painful 10 hour seminar the coach has (on orders from  above) begrudgingly made them sit down for, til they can escape and  bitch about how ridiculous it all was, while getting pissed again. We&#8217;re  talking about a complex, subconscious problem that extends god knows  how far back, made all the worse by god knows how many factors of being a  celebrity footy player, and they end up slotting in 10 measly hours, in  which to change it. It&#8217;s a joke. Yet, she has the audacity to write;  &#8220;NRL is a male-dominated organisation that is actually working for  change&#8221;.</p>
<p>And why is she getting the spotlight, to assure us of  this? Because, this week, after a season launch function, one of the  NRL&#8217;s star players allegedly came across a 17 year old girl, on his way  home, and decided to sexually assault her. All day, the press has been  filled with the testimonies of key NRL figures, who assure us that  Stewart is &#8220;a good kid from a good family&#8221;, &#8220;a great guy&#8221;, and on, and  on, and on. Not to mention that the details handed to media (gee, I  wonder where they came from?) falsely painted the scene to have happened  in a stairwell, implicitly with a young girl perhaps trying to seduce  him &#8211; later denied by the girl&#8217;s devastated father, who wanted to make  it clear that his daughter &#8220;didn&#8217;t know him from a bar of soap&#8221;, and  just happened to be outside, when Stewart arrived home in a cab (turns  out he&#8217;s their neighbour). The only senior members of the NRL who have  in any way conceded that something is very wrong with the incident, have  done so in a way that then passes the buck, and all firmly refuse to  consider calls to ban players from binge drinking. And are they  suspending Stewart? Of course, not. I&#8217;m hoping this will change &#8211; it  will depend on how volatile the public reaction becomes &#8211; but, at this  stage, he&#8217;ll take to the field, as planned. The club &#8211; the brand &#8211; can  simply not afford to lose such a major attraction and talent. This is an  &#8220;organisation that is actually working for change&#8221;, Catherine Lumby?!?  Why? Because they enlisted you for one of your proven &#8220;educational  programmes&#8221;? In the last six months alone, we&#8217;ve seen Greg Bird smash a  glass into his girlfriend&#8217;s face, another incident in a nightclub toilet  involving three players, a reported gang rape of a Cronulla girl by  five Balmain Tigers, and now, this alleged attack from Stewart. Gee,  that educational programme you were a part of sure seems to be working,  doesn&#8217;t it, Catherine? Just like your last one.</p>
<p>And where does  Lumby come out to publish her contradiction-ladened PR article?  LeagueHQ.com, official online branding venture of the NRL. There she is,  rolled out in a matter of hours, to assure the league&#8217;s fans that  everything is okay, because a leading feminist and cultural expert says  so. Well, then, if even those bitches are saying it&#8217;s not the league&#8217;s  fault, then it can&#8217;t be! It&#8217;s a cleverly penned campaign (let&#8217;s not call  it journalism): a most abhorrent exploitation of the work and ideas of <em>real </em>crusaders and workers for this problem, taking a handful of valid  ideas, and then twisting them to suit the corporate image of the  business who now enables her profile. Lumby perfectly walks the PR line  of appeasing a dual function, siding herself with anyone who might be  negatively affected by this latest scandal, reminding us that she,  herself, is doing everything she can to prevent this terrible problem &#8211;  &#8220;As someone who has worked on education programs for league players  about their off-field behaviour, I have to admit I feel like punching a  wall every time the front pages light up with fresh allegations&#8221; &#8211;  whilst, at the same time, playing into the hands of the fans who are  hardly going to be phased by the notion that something is wrong with NRL  culture, giving them all the ammunition they need to bitch about those  who comprise the brand&#8217;s growing PR problem, down at the local pub or  around the watercooler. They will spit out her words &#8211; the words of a  supposed crusader of women&#8217;s rights &#8211; in order to justify the sexual  assault against women that clearly has diseased NRL culture. Grasp that,  for a moment. And the brand will be protected. Catherine Lumby, on  behalf of the NRL, wants everyone to just stop that silly notion that a  sustained, blatantly obvious, problem of sexual violence from NRL  players has something to do with the actual NRL, and start blaming&#8230;  you know&#8230; everything else. Anything else, I guess &#8211; just leave the  poor NRL alone. Priests and school teachers abuse women, too. Why not  pick on them, instead? What relevance do these high profile role models  have to social ideologies?! Let&#8217;s play ball!</p>
<p>Catherine Lumby,  mind you, has been playing ball, for quite some time.</p>
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