Like most of the country, I didn’t bother watching The 2009 Logies. In fact, I had no idea it was on. But boy, do I know about it, now! This week has seen a constant dialogue of Logies talk, filling papers, gossip mags, TV talkshows and radio talkbacks – it’s literally millions of dollars worth of press and media space. Ironic, considering that the clear, self-confessed problem of The Logies was that (like me, seven days ago) nobody particularly gave a shit, anymore. Problem solved, I guess. And how did the struggling event find its relevance? With a Shock And Awe campiagn against last Sunday’s host, Gretel Killeen. Feel sorry for Killeen, if you must – but don’t, for even a second, feel sorry for The Logies. They’re more than happy to let their freshly-cropped host get… well…. a good cropping. They’re thrilled to be the subject of a conversation, and they’re cleverly playing her death to achieve a resurrcetion from their own.

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