The Nine Network takes on Ten’s “watercooler”  programming, and  comes up trumps.

I think it’s fair to say that because of this site’s origins, the readership of this website is comprised predominantly of those of the Network Ten demographic. But Ten have been in trouble, for the past year or so, and has partly kept the audience it has had pretty much under it’s thumb (that may mean you, of course), only because the two other major commercial networks have steered clear of that distinctly Ten programming – the controversial, the gimmicky, the trashy, and, yes, perhaps a little bit nasty. But with Big Brother stumbling, Australian Idol’s star falling, and The Biggest Loser, well, losing, there has been a new opportunity to grab the watercooler right out of Ten’s hands. So You Think You Can Dance? has come through for Ten; but with Nine’s 2008 programming schedule, so far, it has begun to steal the attention from its younger rival. And while it goes without saying that Underbelly will go down in TV publicity history, Tuesday nights on Nine have become very (dare we say) Ten-ish; and if you’re yet to jump on the latest TV shocker bandwagons, you’re in an increasingly small percentage of the 18 – 40 commercial demographic. I tuned in, this evening, to see what all the fuss is about, and found three back to back shows that, yes, I happily ate my Dominoes pizza right through. Let’s pull up a couch, and have a look at the kind of programming that must be making the boys at Ten a tad nervous.

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